SAMA Recruitment Video Storytelling
Saskatchewan Assessment Management Agency (SAMA)
The Saskatchewan Assessment Management Agency (SAMA) develops assessment policy and standards, conducts property valuation services, audits assessed values, and confirms municipal assessment rolls for all of Saskatchewan.
The Challenge
When the Saskatchewan Assessment Management Agency (SAMA) was set to receive the Gold-level Organizational Standard from Excellence Canada, they needed a video to accompany their award presentation at the Canada Awards for Excellence ceremony. The catch? We had less than a month to script, shoot, edit, and provide a polished video.
The Thinking
We saw an opportunity to make SAMA’s marketing dollars work harder with this project. Instead of creating a one-time event video, we aimed to produce something SAMA could also use for recruitment and general promotion, showcasing why it’s a great place to work and the values that earned it this recognition.
From the start, we designed the project to serve multiple purposes. In pre-production, we planned interviews that featured employees from across the organization to give an authentic, people-first view of SAMA.
We scouted the SAMA office to stage each interview in a space that reflected the individual and the organization, avoiding generic backdrops while ensuring no confidential information appeared on camera. This added warmth and personality, showing the real SAMA team in their environment.
The Result
Working alongside our partner, Nathan Jones we delivered two versatile videos–one for the Excellence Canada ceremony and another for recruitment and stakeholder engagement–maximizing SAMA’s investment.
The Excellence Canada video was ready on time and on budget for the national awards ceremony, helping the team shine, and the recruitment video is featured on SAMA’s careers page, helping attract new talent to this incredible organization.