Campaign / Social / Video
SaskGalleries
SaskGalleries is a not-for-profit, member-based organization dedicated to the promotion and development of commercial art galleries in Saskatchewan.
The Challenge
Our challenge was to create a new video for SaskGalleries’ Everyday Life campaign that would capture the success of the last video while offering something fresh for viewers. The Everyday Life campaign was originally created to demonstrate how owning art is accessible to “everyday” people. With our new video, we wanted to display a variety of art in real life, and to show viewers how original art can transform their space.
A huge logistical challenge arose with new COVID-19 guidelines restricting gatherings to immediate household only. We knew we would have to get creative to do this shoot.
The Thinking
Our last Everyday Life video showcased a young, hectic family with fast-paced music. For this video, we wanted to shift the tone, slow it down a bit, and feature a family with older teens. We collaborated with Huszar Visuals, and were actually able to use Greg Huszar’s own family and home to bring this concept to life. Like the previous video, we shot the family taking part in everyday activities with the art on prominent display around them. In these videos, the art brings as much character to the home as the family living there.
The Result
A lively video that was featured the SaskGalleries website and posted on Instagram and Facebook. Stills pulled from the video were used in organic social posts showing scenes from everyday life and highlighting the art in each scene. The campaign and video on social targeted potential art buyers in Saskatchewan, as well as the art buying audience in Edmonton, Toronto, Vancouver, and Victoria on both Facebook and Instagram. In total the video reached 264,883 people with 567,491 impressions.