Innovation Through Bold Brochure Design
Ground Effects Environmental Services
Ground Effects Environmental Services is an award-winning company with revolutionary patented technologies for solids control and wastewater contaminant removal for the oil and gas, mining, industrial, municipal, and agricultural sectors.
The Challenge
Ground Effects Environmental Services (GEE) had a stack of brochures, one for each of their many innovative technologies. It got to the point where lugging those around to tradeshows wasn’t practical. What they needed was one big, bold piece that told their story and showcased all their products in one place.
But GEE didn’t want a standard brochure. Instead, they brought us an example of an oversized accordion-style format they liked, something that unfolded like a map. The sample they provided was fine, but our clients always deserve the best.
We wanted to create something magical.
The Thinking
The unusual dimensions, strict paper size limitations, and need for a seamless design on both sides made this a unique project. And, knowing the quality of this piece would be an unconscious representation of the quality GEE’s work, how it was printed mattered.
Digital printing would have cracked and dulled at every crease and wouldn’t have accurately portrayed GEE. Instead, we opted to print with traditional press printing. Press printing offers crisp lines, rich colour accuracy, and little risk of fading or cracking. We knew that press printing would ensure this piece looked good. Partnering with Allied Printers, we worked within press specifications to design a piece that was both technically possible and visually stunning.
To show the GEE team what it would look like before it was printed, we mocked up a miniature version to test how the folds would interact. Every panel had to align perfectly so the story flowed no matter how the brochure was opened. The result was a design that blended front and back seamlessly.
The Result
The finished brochure is as bold as the equipment it showcases. The polished, high-end piece, worthy of GEE’s reputation, is something they proudly carry to tradeshows across North America. Instead of juggling multiple brochures, they now have one impressive, easy-to-carry showcase.
It wasn’t the cheapest or fastest option, but it was the right one. Just like GEE’s products, this brochure was built to last.
