Generated by All in One SEO v4.9.5.1, this is an llms.txt file, used by LLMs to index the site. # Adeptus Marketing Insightful. Transformative. Daring. ## Sitemaps - [XML Sitemap](https://adeptus.marketing/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://adeptus.marketing/blog/) - [Actions For Earth Day](https://adeptus.marketing/actions-for-earth-day/) - Things have changed over the past 70 years. Since around 1950, our collective activities as humans have had a major impact on our planet. Earth’s climate and ecosystems have undergone significant shifts during this time as technological advances have changed the way we live. From global warming and habitat loss to changes in the chemical - [From Arcas To Adeptus](https://adeptus.marketing/from-arcas-to-adeptus/) - When Adeptus owner Brita Lind was a junior copywriter, she was tasked with creating the name of an advertising and direct targeting marketing agency. She came up with Arcas, which comes from Greek mythology – Arcas was the son of Zeus and an excellent hunter and archer. Years later, in late 2019, the complex algorithm of the universe chose that Brita would acquire the company she had wisely named those years ago. Brita bought Arcas Advertising from Arcas Group. However, she had forged the Arcas name a long time ago--not only was she a different person but the clients and marketplace were also vastly different. So began a process of introspection. - [The Job Hunters' Guide to Success](https://adeptus.marketing/the-job-hunters-guide-to-success/) - So, you’re applying for a job. Congratulations! Unfortunately, that means you’re about to be engaging in several layers of double-speak. You see, there is a secret language in job postings. When sifting through job postings, you’re suddenly drowning in “facilitating” and choking on “synergy.” But these words don’t mean what you think they mean. Not - [Billboards 101](https://adeptus.marketing/billboards-101/) - For people in urban areas, billboards are as ubiquitous as traffic lights and parking meters. Despite the sharp decline of printed media, outdoor advertising remains an important part of many campaigns. This is because a properly designed billboard can leave a lasting impression on an incredible number of people. Billboards (also called outdoor or OOH –Out - [7 Simple Steps to Tackling That Physical or Digital Organizing Project](https://adeptus.marketing/7-simple-steps-to-tackling-that-physical-or-digital-organizing-project/) - So, your New Year’s resolution was to “Get organized!” Woohoo! Way to go, you. But where do you begin? If there’s an area of your life that desperately needs organizing, it can be overwhelming. Facing a mountain of (physical or digital) stuff is a challenge. But you can relax. All you need to face right - [Of Sound Mind and Branding: Intro to Audio Logos](https://adeptus.marketing/of-sound-mind-and-branding-intro-to-audio-logos/) - Imagine you’re sitting in your living room. You’re getting comfortable on the couch when you hear three familiar sounds:Dinggggg.Click-click-click-click-click WHOOSH.Ta-dummmm. No, it’s not the “Cellblock Tango” from Chicago. Let’s add some context:Dinggggg. (You receive a text).Click-click-click-click-click WHOOSH. (You type out a quick reply and hit send).Ta-dummmm. (Movie time).Chances are, you heard every sound in your head - [How to Set Up Google My Business Now to Avoid Pain Later](https://adeptus.marketing/how-to-set-up-google-my-business-now-to-avoid-pain-later/) - If I had a bitcoin for every minute I’ve spent chasing down passwords, two factor authentication codes, and former employees who set up accounts at one time I’d be… well, I’d be riding the highs and lows of the crypto rollercoaster.But I’d still be well off.Google My Business is one of the most powerful free - [No one does anything they don't want to do: Adeptus Company Concept No. 1](https://adeptus.marketing/no-one-does-anything-they-dont-want-to-do-adeptus-company-concept-no-1/) - We have a staple cultural concept at Adeptus: no one does anything they don’t want to do. Now, slowly remove your jaw from the floor (some of you perhaps) and hear me out. When a staff member at a company is doing something they don’t want to do, someone pays (in one or many ways). ## Pages - [Home](https://adeptus.marketing/) - The word Adeptus is Latin for a person skilled in alchemy: transformation. Turning this into that. Working with Adeptus that means turning people into customers. Dreams into strategies. Visions into action. Measurable success. Collaborative processes. Transformative results. Adeptus history starts in the heyday of 2013 as Arcas Advertising. In 2019 Brita Lind purchased the agency and brought it to today’s heights. We are not stopping in our vision to be the most sought after marketing agency in North America. - [Portfolio](https://adeptus.marketing/portfolio/) - Our Portfolio A showcase of partners who had the gall, the pluck, and the nerve to trust our strategies and how that paid off for them in a major way. All Branding Campaigns Communications Copywriting Digital Events Outdoor Print Public Relations Radio Social Media Strategy Video Websites Unified Marketing Strategy for Suncrest College Study In - [About Us](https://adeptus.marketing/about-us/) - About Adeptus The word Adeptus is Latin for a person skilled in alchemy: transformation. Turning this into that. Working with Adeptus that means turning people into customers. Dreams into strategies. Visions into action. Measurable success. Collaborative processes. Transformative results. Adeptus history starts in the heyday of 2013 as Arcas Advertising. In 2019 Brita Lind purchased the agency - [Services](https://adeptus.marketing/services/) - Marketing is the Strategy Behind it all It’s like that cousin that figures out what you’re all going to do for the summer and the rest of you fall behind and do it and love every minute of it. Advertising is the making and creating of the ads, the ideas, and the execution of the - [Home - New](https://adeptus.marketing/home-new/) - Social media strategy​ We’ll help you flourish in the ever-changing world of social media. You can hand us the keys and let us run it for you, or we can get you set up and ready to roll on your own. You do what’s fun for you (or makes sense for your budget) and we’ll - [Start a project](https://adeptus.marketing/start-a-project/) - Start a Project You have the courage to take the first step.To set lofty goals and chase them. We’ll do the rest. Our job is to create the perfect space for ideas to germinate. We are problem solvers with the depth and experience to do great work in any field. Let’s get started. Please enable ## Manon Portfolio - [Unified Marketing Strategy for Suncrest College](https://adeptus.marketing/portfolio-item/unified-marketing-strategy-for-suncrest-college/) - Suncrest College was established in 2023 as a result of merging Cumberland College and Parkland College. With more than 4,500 learners, 350 employees, and 11 campuses, Suncrest is a leader in accessible education, workforce development, and regional growth. The Challenge When Parkland College and Cumberland College combined to form Suncrest College, it wasn’t just a - [Prairie Clean Energy Visual Identity](https://adeptus.marketing/portfolio-item/visual-identity-prairie-clean-energy/) - Prairie Clean Energy (PCE) is Canada’s global bioenergy leader in transforming agricultural and wood waste into renewable biomass fuel. The Challenge As a start-up company with big aspirations, PCE needed a brand and visual identity that espoused who they are and what they wanted to be. Working alongside the PCE leadership team, we determined the - [SKCA PR & Crisis Communications](https://adeptus.marketing/portfolio-item/pr-social-crisis-communications-saskatchewan-construction-association/) - The Saskatchewan Construction Association (SKCA) is the provincial organization that supports the interests of construction professionals and companies across Saskatchewan. The Challenge In response to COVID-19, the construction industry wanted the public to know the strict protocols Saskatchewan construction companies follow to ensure their workers stay safe during the pandemic. The Thinking Adeptus Marketing strategized, - [SaskGalleries TikTok Launch](https://adeptus.marketing/portfolio-item/tiktok-launch-saskgalleries/) - SaskGalleries is the not-for-profit organization dedicated to promoting, developing and encouraging the growth of Saskatchewan commercial art galleries who exhibit and sell original works of art. The Challenge SaskGalleries runs a yearly marketing campaign to help support growing member galleries’ clientele. Over the past few years, video has become a large part of this campaign. - [Creative Saskatchewan Rebrand](https://adeptus.marketing/portfolio-item/rebrand-creative-saskatchewan/) - Creative Saskatchewan was established as a Government of Saskatchewan crown agency in July of 2013. They are an economic development organization in Saskatchewan that provides programs and funding to six key creative industries across the province. The Challenge Creative Saskatchewan had a problem – their logo was outdated and so similar to others that it - [Websites](https://adeptus.marketing/portfolio-item/website/) - We build mobile friendly websites that help brands stay current and competitive. The digital economy waits for no one. Adeptus Marketing builds and develops mobile friendly websites to help clients stay competitive and communicate more effectively to their target audiences and customers. With Google now giving preferential Search Engine Optimization (SEO) rankings to mobile friendly/responsive - [Prairie Clean Energy Flax Straw Investment Campaign](https://adeptus.marketing/portfolio-item/campaign-video/) - Prairie Clean Energy (PCE) buys flax straw from farmers and processes it for high-value products – fibre and pellets – in the bioeconomy. The Challenge PCE was primed for growth. With thousands of acres of flax straw under contract, long-term sales agreements in place, and patent applications underway, PCE was ready to enter their next - [Innovation Through Bold Brochure Design](https://adeptus.marketing/portfolio-item/brochure-design/) - A high‑impact accordion brochure unified GEE’s innovative technologies into one bold, durable showcase designed for tradeshows across North America. - [SAMA Recruitment Video Storytelling](https://adeptus.marketing/portfolio-item/saskatchewan-assessment-management-agency-hr-video/) - Two purpose‑built videos showcased SAMA’s people, values, and national recognition—delivered on a tight deadline and designed for long‑term recruitment and promotion. - [Turning Complex Information into Clear Messaging](https://adeptus.marketing/portfolio-item/cudgc-brand-clarity-content-refinement/) - Clear, plain‑language messaging transformed complex financial and regulatory information into an accessible, user‑friendly experience for Saskatchewan credit union audiences. - [Prairie Clean Litter Branding](https://adeptus.marketing/portfolio-item/prairie-clean-litter-branding/) - Branding and launch for Prairie Clean Litter, a natural flax‑based cat litter entering the consumer market with a fresh, human‑focused identity. - [Study In Saskatchewan Campaign](https://adeptus.marketing/portfolio-item/study-in-saskatchewan-campaign/) - A strategic international student recruitment campaign for Saskatchewan’s Ministry of Advanced Education, featuring real student stories and a adaptable video. - [GMS Marketing Campaign & Outdoor Advertising](https://adeptus.marketing/portfolio-item/campaign-social-outdoor-advertising-gms/) - GMS is Canada’s expert in health and travel insurance, providing a complete range of health and travel insurance to individuals and groups. Based in Regina, Saskatchewan, GMS has provided Canadians with friendly, personalized service for over 60 years. As their Agency of Record since 2009, Adeptus has developed the brand’s new logo and visual identity, - [Paradise LeisureScapes In-store Signage](https://adeptus.marketing/portfolio-item/in-store-signage-paradise-leisurescapes/) - Paradise LeisureScapes started in 1970 as a swimming pool company specializing in new pool construction before transitioning into a business focussed on total backyard living solutions. In 2002, they opened Canada’s first LeisureScapes Backyard Living Superstore, an 18,000 square foot facility designed with decades of leisure industry experience. The Challenge Paradise LeisureScapes went through a - [The Regina Public Interest Research Group Rebrand & Website](https://adeptus.marketing/portfolio-item/rebrand-website/) - The Regina Public Interest Research Group (RPIRG) is a student-funded resource centre at the University of Regina committed to social and environmental justice. RPIRG enables students to organize around issues through research, education, and action by providing necessary funding and resources. The Challenge RPIRG was using the same outdated website and branding they started with - [Prairie Clean Energy Event Strategy & Signage](https://adeptus.marketing/portfolio-item/event-strategy-signage-prairie-clean-energy/) - Prairie Clean Energy is a start-up that has developed a process to use flax waste to create clean, reliable biomass fuel. Founded in 2020, it has quickly become a fully realized biomass business, with three biomass fuel product lines (wood, flax straw, and ag residue), and has built partnerships with farmers and organizations across Canada - [SaskGalleries Everyday Life Campaign](https://adeptus.marketing/portfolio-item/campaign-social-video-saskgalleries/) - SaskGalleries is a not-for-profit, member-based organization dedicated to the promotion and development of commercial art galleries in Saskatchewan. The Challenge Our challenge was to create a new video for SaskGalleries’ Everyday Life campaign that would capture the success of the last video while offering something fresh for viewers. The Everyday Life campaign was originally created - [The Shordee Services Group Brand Implementation & Marketing Campaign](https://adeptus.marketing/portfolio-item/brand-implementation-campaign-radio-social-shordee-services/) - The Shordee Services Group of Companies provides Regina and Southern Saskatchewan with industry leading sales, service, and support for their residential, commercial, and industrial power needs. The Challenge Shordee Services had recently undergone a rebrand before coming to Adeptus. They came to us to help them implement their new brand identity throughout their business, but also to help them sell more generators. With winter fast - [Ombudsman Saskatchewan Awareness Video](https://adeptus.marketing/portfolio-item/awareness-campaign-print-video-social-ombudsman/) - Awareness video Ombudsman Saskatchewan wanted a short video that helped explain the complex work they do in layman’s terms. Working collaboratively with their team, we wrote the script, storyboarded the animation, and worked with our partners to create a beautiful two-minute video that has become a mainstay on the front page of the Ombudsman Saskatchewan ## My Templates - [Job Postion Container](https://adeptus.marketing/?elementor_library=job-postion-container) - Director of Creative Strategy – Fractional Adeptus Marketing is seeking a Director of Creative Strategy to lead our creative engine and inspire the next wave of brand and campaign excellence. This is not your average Creative Director role, it’s a balanced blend of leadership, mentorship, strategic thinking, and process design. Learn More - [Team Section](https://adeptus.marketing/?elementor_library=team-section) - Brita Lind CEO & CCO Glass Ceiling Breaker. Dreamer. Sabrina Heywood COO Adventurer. Curious Inquirer. Riley Nadoroznick Copywriter Wordsmith. Rucker. - [Account Manger Job Listing](https://adeptus.marketing/?elementor_library=account-manger-job-listing) - Join our team Account Manager - Contract When you walk or log in to an Adeptus Marketing meeting (your choice!), you’re met with smiles and compassion. People care about you here. The work is fun and exciting. It’s challenging and rewarding. There’s no place like it.Our agency is growing (again, wow!). Maybe it’s because of - [Portfolio](https://adeptus.marketing/?elementor_library=portfolio) - Sorry, no posts matched your criteria. - [Team](https://adeptus.marketing/?elementor_library=team) - Brita Lind CEO & CCO Glass Ceiling Breaker. Dreamer. Sabrina Heywood Account Manager Adventurer. Digital Strategist. Riley Nadoroznick Copywriter Wordsmith. Rucker. - [job listing](https://adeptus.marketing/?elementor_library=job-listing) - Join our team Part-time Account Manager When you walk or log in to an Adeptus Marketing meeting (your choice!), you’re met with smiles and compassion. People care about you here. The work is fun and exciting. It’s challenging and rewarding. There’s no place like it. Our agency is growing. Maybe it’s because of all the - [Animated 404](https://adeptus.marketing/?elementor_library=animated-404) -                     Go back to Adeptus Marketing Home - [Default Kit](https://adeptus.marketing/?elementor_library=default-kit) - [Split slider right 4](https://adeptus.marketing/?elementor_library=split-slider-right-4) - NEW CONCEPT NEW PEEPS Explore - [Split slider right 3](https://adeptus.marketing/?elementor_library=split-slider-right-3) - World Wide Solution explore - [Split slider right 2](https://adeptus.marketing/?elementor_library=split-slider-right-2) - OVER 10 YEARS IN THE GAME Explore - [Split slider right 1](https://adeptus.marketing/?elementor_library=split-slider-right-1) - DESIGN TEAM LIKE NO OTHER Explore ## Portfolio - OLD - [SASKGALLERIES](https://adeptus.marketing/portfolio-new/saskgalleries/) - TIKTOK LAUNCH SaskGalleries is the not-for-profit organization dedicated to promoting, developing and encouraging the growth of Saskatchewan commercial art galleries who exhibit and sell original works of art. THE CHALLENGE SaskGalleries runs a yearly marketing campaign to help support growing member galleries’ clientele. Over the past few years, video has become a large part of - [Regina Folk Festival](https://adeptus.marketing/portfolio-new/regina-folk-festival/) - WE BUILD MOBILE FRIENDLY WEBSITES THAT HELP BRANDS STAY CURRENT AND COMPETITIVE. The digital economy waits for no one. Adeptus Marketing builds and develops mobile friendly websites to help clients stay competitive and communicate more effectively to their target audiences and customers. With Google now giving preferential Search Engine Optimization (SEO) rankings to mobile friendly/responsive ## Categories - [Business Practices](https://adeptus.marketing/category/business-practices/) - [Strategy](https://adeptus.marketing/category/strategy/) - [Adeptus Team](https://adeptus.marketing/category/adeptus-team/) - [Copywriting](https://adeptus.marketing/category/copywriting/) - [Branding](https://adeptus.marketing/category/branding/) - [Digital](https://adeptus.marketing/category/digital/) ## Tags - [rebrand](https://adeptus.marketing/tag/rebrand/) ## Portfolio Categories - [Outdoor](https://adeptus.marketing/portfolio-category/outdoor/) - [Social Media](https://adeptus.marketing/portfolio-category/social-media/) - [Branding](https://adeptus.marketing/portfolio-category/branding/) - [Video](https://adeptus.marketing/portfolio-category/video/) - [Digital](https://adeptus.marketing/portfolio-category/digital/) - [Print](https://adeptus.marketing/portfolio-category/print/) - [Strategy](https://adeptus.marketing/portfolio-category/strategy/) - [Events](https://adeptus.marketing/portfolio-category/events/) - [Websites](https://adeptus.marketing/portfolio-category/websites/) - [Radio](https://adeptus.marketing/portfolio-category/radio/) - [Public Relations](https://adeptus.marketing/portfolio-category/public-relations/) - [Communications](https://adeptus.marketing/portfolio-category/communications/) - [Campaigns](https://adeptus.marketing/portfolio-category/campaigns/) - [Copywriting](https://adeptus.marketing/portfolio-category/copywriting/) ## Portfolio Tags - [Sask Galleries](https://adeptus.marketing/portfolio-tag/sask-galleries/) ## Testimonials Categories - [Testimonials 01](https://adeptus.marketing/testimonials-category/testimonials-01/) ## Portfolio Categories - [Websites](https://adeptus.marketing/portfolio-category/websites/) - [Social Media](https://adeptus.marketing/portfolio-category/social-media/) ## Portfolio Tags - [Regina Folk Festival](https://adeptus.marketing/portfolio-tag/regina-folk-festival/)