From Arcas To Adeptus
When Adeptus owner Brita Lind was a junior copywriter, she was tasked with creating the name of an advertising and direct targeting marketing agency. She came up with Arcas, which comes from Greek mythology – Arcas was the son of
Billboards 101
For people in urban areas, billboards are as ubiquitous as traffic lights and parking meters. Despite the sharp decline of printed media, outdoor advertising remains an important part of many campaigns. This is because a properly designed billboard can leave