From Arcas To Adeptus
When Adeptus owner Brita Lind was a junior copywriter, she was tasked with creating the name of an advertising and direct targeting marketing agency. She came up with Arcas, which comes from Greek mythology – Arcas was the son of
Of Sound Mind and Branding: Intro to Audio Logos
Imagine you’re sitting in your living room. You’re getting comfortable on the couch when you hear three familiar sounds: Dinggggg. Click-click-click-click-click WHOOSH. Ta-dummmm. No, it’s not the “Cellblock Tango” from Chicago. Let’s add some context: Dinggggg. (You receive a text). Click-click-click-click-click WHOOSH. (You type out a
Billboards 101
For people in urban areas, billboards are as ubiquitous as traffic lights and parking meters. Despite the sharp decline of printed media, outdoor advertising remains an important part of many campaigns. This is because a properly designed billboard can leave